an 8-week immersion to empower your team to growth
WEEK 1: ANALYSIS & UNDERSTANDING
Come away with an effective growth strategy tailored to your startup.
- Competitive market analysis
- Validate marketing materials for product / brand / market fit
- Establish key needs and KPIs
- Meet w/ industry experts
- Identify a focus area to build and test, i.e. SEO, content, email, social, events, influencers, etc.
WEEK 2: BUILD A PROCESS TO TEST
Build a user acquisition process that is well defined and ready to test.
- Refine ideal customers profile(s)
- Setup channels, tools, partners and core processes
- Define marketing budget
WEEKS 3 - 8: EXECUTE AND SCALE
Establish a growth strategy that is adapted to the U.S. market, effective, scalable and repeatable.
- Strengthen core messaging, channels, websites and collateral
- Optimize branding and key value propositions for U.S. market
- Get warm introductions to relevant channel partners
- Execute and test campaigns
- Evaluate feedback from customers
- User acquisition and growth hacking workshops with experts and mentors
- Identify best processes to scale
- Monitor results and adjust as needed